The Journey of New Standard: From Humble Beginnings to Industry Leader

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A Tale of Innovation and Persistence

New Standard, a company that has become synonymous with quality and value, has a rich history that spans over three decades. Founded in 1989 by two college friends, John Smith and Sarah Johnson, the company started with a simple mission: to provide affordable products without compromising on quality.

The Early Years

In the beginning, New Standard operated out of a small garage in suburban Chicago. Their first product line consisted of basic household items, including:

  • Kitchen utensils
  • Storage containers
  • Cleaning supplies

Despite facing stiff competition from established brands, New Standard’s commitment to quality and affordability quickly gained them a loyal customer base.

Expansion and Growth

By the mid-1990s, New Standard had outgrown its humble beginnings. The company moved to a larger facility and expanded its product range to include:

  • Home decor items
  • Small appliances
  • Outdoor furniture

This expansion allowed New Standard to reach a wider audience and solidify its position in the market.

Looking for a Deal? New Standard Delivers!

Throughout its history, New Standard has remained true to its original mission of providing value to customers. The company’s “Deal of the Day” program, launched in 2005, has become a hallmark of their commitment to consumer savings.

Innovation and Technology

In recent years, New Standard has embraced technology to enhance the shopping experience. Their mobile app, introduced in 2015, allows customers to:

  • Browse products
  • Compare prices
  • Access exclusive deals

The Future of New Standard

As New Standard looks to the future, the company remains committed to its core values of quality, affordability, and customer satisfaction. With a focus on sustainability and continued innovation, New Standard is poised to remain an industry leader for years to come.

Whether you’re looking for a deal or simply seeking quality products at reasonable prices, New Standard continues to set the bar high in the world of consumer goods.

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